A 6-city nationwide US tour with a custom-wrapped Airstream, connecting with the home-growing community through live events, local creators, and cultural activations at Rolling Loud (LA) and Mary Fest (NYC).
The Home Grown Tour wasn't a single campaign. It was a rolling content engine across 6 cities, each with its own theme (youth culture in LA, wellness in Boulder, culinary in Chicago) and its own set of local creators.
For a Talent PM at For You Agency, this is the closest analog to managing multiple creator activations in parallel, each with its own brief, while keeping the brand story coherent across all of them.
ILGM ran a structured creator program with monthly deliverables, content approval via Upfluence, and performance tracking through custom coupon codes. Each creator produced video, photo, and livestream content documenting their grow journey.
Managing creators isn't just sending briefs. It's building a content system where every creator has room to be authentic while still delivering on brand.
This is the same muscle that a Talent PM uses daily: managing multiple creator relationships in parallel, ensuring quality and consistency without killing authenticity.
As part of the rebrand from seed bank to community platform, new content formats were developed across social channels. The visual language shifted to cinematic, warm, and accessible.
The rebrand needed content that felt different from the old ILGM without alienating the existing community. The answer was production quality that punches above typical social content, combined with an editorial voice that stays warm and approachable.
For talent management, this demonstrates the ability to translate a brand strategy into concrete visual formats that perform on social.
Agency-side branded content produced for Tuinmaterialen.nl during the Social Vikingz period. Concept, scripting, and production coordination for social-first product demos.
Different context, same core skill: turning a product into watchable social content. These videos were built for a Dutch B2C audience with a direct, practical tone.
This is agency work: taking a client brief, finding the right format, coordinating the shoot, and delivering content that works on the platform it's made for.
A full commercial produced for Junami during the Lukkien period. From concept through production to final delivery.
A step up from social-first content into proper commercial production. This required a different kind of coordination: scripting, casting, location scouting, shoot management, and post-production oversight, all within a client brief and budget.
Product range video for Philips Sonicare DiamondClean, produced during the Lukkien period. Pre-production, shoot logistics, and production coordination for a premium consumer electronics brand.
This is production at a different scale: a premium brand with strict quality standards, a polished visual language, and zero margin for error. The kind of work where pre-production planning, logistics, and on-set coordination make the difference between a smooth shoot and a costly reshoot. This experience is directly relevant to the long-form production work that For You's Studios arm does for their talent.