Creator Brief

Talent: Ian Bruning Prepared for: For You Agency Role: Talent Project Manager Date: April 2026
Why this talent

Why For You Agency, and why me.

My background is a bit all over the place, and I think that's the point. I've worked in hospitality, on TV and video production sets, as a content moderator at TikTok, at a social media agency, and most recently in-house running creator programs for an international brand. I also DJ in Amsterdam. Each of those taught me something different about how people, content, and brands actually work together.

That range matters for a Talent PM role. Hospitality taught me service and how to read what people need before they say it. Production taught me timelines, budgets, and how to keep a shoot on track. Agency work taught me how to juggle multiple clients and briefs at once. Running the creator program at ILGM taught me how to manage talent relationships, track performance, and keep a brand voice consistent across dozens of pieces of content. And DJ'ing taught me what it feels like to be on the talent side.

For You Agency builds creators into brands. That's the work I want to do next.

Track record

What I've done so far.

ILGM.com — Social & Influencer Marketeer

2024–2026

Ran the content and influencer strategy for one of the largest American cannabis brands, serving a global community of home growers.

  • Managed a roster of US-based content creators from brief to delivery: approvals via Upfluence, monthly deliverables across TikTok, Reels, YouTube, and long-form grow series
  • Tracked creator performance through custom coupon codes, engagement metrics, and sales attribution. Every piece of content had a number attached to it
  • Developed the content strategy for the brand's rebrand from seed bank to community platform, including the new visual identity rollout, video scripts, and editorial direction
  • Contributed to influencer integrations for a 6-city US tour (Home Grown Tour), supporting local creator partnerships at Rolling Loud (LA) and Mary Fest (NYC)
  • Built content formats across video, photo, livestream, blog, and email (Klaviyo). The brand voice had to stay consistent while the company was changing fast, and it did

Social Vikingz — Projectmanager Social Media

2023–2024

Agency-side campaign management for multiple brands simultaneously.

  • Led content campaigns from pitch through publication: concepting, planning, creative direction, and client reporting
  • Analyzed social performance data to optimize ongoing campaign strategies
  • Managed creative teams, timelines, and cross-client planning

Lukkien & Talpa Media — Production

2019–2021

Where I learned how productions actually work.

  • Video production at Lukkien: pre-production, shoot logistics, and administrative coordination
  • Editorial and quality control at Talpa Media: reviewing video and text content, contributing to format development
  • This is why the TV, YouTube, and book projects in the Talent PM brief don't scare me. I've done the call sheet, the budget conversation, and the last-minute problem-solving before
Roadmap

My first 90 days at For You Agency.

A talent project manager produces plans for a living. Here's one for myself.

Month 1 — Learn the machine

  • Meet every talent on the roster. Understand their voice, their content style, and what they care about
  • Shadow ongoing campaigns to learn For You's workflow, tools, and how briefs move from concept to delivery
  • Sit in on a Studios production to see how long-form projects are coordinated
  • Get familiar with the contracts, admin, and filing systems that keep things running
  • Study how KPIs and CPMs are set for campaigns. Understand how pricing and performance tracking works here

Month 2 — Start owning

  • Take on a talent portfolio with guidance. Run first campaigns: briefing, budgeting, content approval, delivery, and evaluation
  • Handle contracts, filings, and partner communications for assigned talents
  • Propose content ideas that match each creator's authentic voice, based on what I've learned in Month 1
  • Support new talent onboarding when someone joins the roster
  • Start building relationships with clients and industry partners connected to my talents

Month 3 — Contribute and grow

  • Run campaigns independently from concept to evaluation, including KPI-setting and performance reporting
  • Contribute to talent strategy sessions with observations and data from my portfolio
  • Scout emerging creators on social media and through my own network. Flag potential fits for the roster
  • Help guide interns and trainees on day-to-day tasks
  • Spot revenue and partnership opportunities for my talents and bring them to the team
Working style

Rhythms, not adjectives.

I'd rather show you how I structure a week than tell you I'm "organized and detail-oriented."

Monday Weekly check-in with each talent in portfolio. Set the week's priorities. Tue–Thu Campaign execution, content reviews, partner calls, creative feedback. Friday Performance review. What shipped, what worked, what to change next week. Talent comms Response within 2 hours during business hours. Always. Reporting KPIs reviewed weekly, reported monthly. Budgets tracked in real time. Tools Google Workspace, Notion, Canva, Meta Suite, Klaviyo. Quick to learn new ones.