A brief for
For You Agency.

Prepared by Ian Bruning Amsterdam, April 2026 Re: Talent Project Manager
Why this role

I've spent the past few years running creator programs from the brand side. Concepting campaigns, managing talent, tracking what works, making sure things ship. Now I want to do the same from the agency side, where the creator is the priority.

For You Agency treats creators as brand-builders, not just channels. That matters to me. The mix of talent management, campaign work, and long-form production through Studios fits exactly where I want to go next.

The work so far

What I've done so far.

ILGM.com — Social & Influencer Marketeer

2024–2026

Ran the content and influencer strategy for one of the largest American cannabis brands, serving a global community of home growers.

  • Managed a roster of US-based content creators from brief to delivery: approvals via Upfluence, monthly deliverables across TikTok, Reels, YouTube, and long-form grow series
  • Tracked creator performance through custom coupon codes, engagement metrics, and sales attribution. Every piece of content had a number attached to it
  • Developed the content strategy for the brand's rebrand from seed bank to community platform, including the new visual identity rollout, video scripts, and editorial direction
  • Contributed to influencer integrations for a 6-city US tour (Home Grown Tour), supporting local creator partnerships at Rolling Loud (LA) and Mary Fest (NYC)
  • Built content formats across video, photo, livestream, blog, and email (Klaviyo). The brand voice had to stay consistent while the company was changing fast, and it did

Social Vikingz — Projectmanager Social Media

2023–2024

Agency-side campaign management for multiple brands simultaneously.

  • Led content campaigns from pitch through publication: concepting, planning, creative direction, and client reporting
  • Analyzed social performance data to optimize ongoing campaign strategies
  • Managed creative teams, timelines, and cross-client planning

Lukkien & Talpa Media — Production

2019–2021

Where I learned how productions actually work.

  • Video production at Lukkien: pre-production, shoot logistics, and administrative coordination
  • Editorial and quality control at Talpa Media: reviewing video and text content, contributing to format development
  • This is why the TV, YouTube, and book projects in the Talent PM brief don't scare me. I've done the call sheet, the budget conversation, and the last-minute problem-solving before
If you hire me

My first 90 days at For You Agency.

A talent project manager produces plans for a living. Here's one for myself.

Month 1 — Listen, map, audit

  • Meet every talent on the roster. Learn their voice, their goals, and what's frustrating them
  • Audit each talent's content performance: what's growing, where the gaps are, what's being left on the table
  • Shadow ongoing campaigns to learn For You's workflow, tools, and approval rhythm
  • Map the competitive creator landscape. Who's coming up, who's slowing down, where the scouting opportunities are
  • Sit in on a Studios production to understand how long-form projects move from brief to final cut

Month 2 — Own and ship

  • Take ownership of a talent portfolio and run first campaigns from brief to report: budgeting, creator coordination, content approval, delivery
  • Propose content and growth tweaks for assigned talents based on what Month 1 revealed
  • Identify 3 to 5 emerging creators worth approaching, based on growth signals, cultural fit, and gaps in the roster
  • Support ongoing Studios productions with project coordination and talent liaison
  • Start handling contracts, admin, and partner communications on my own

Month 3 — Build and scale

  • Lead first talent strategy session focused on long-term brand positioning and revenue
  • Present a growth plan for each talent in portfolio, backed by real performance data: content cadence, partnership targets, platform priorities
  • Identify and pitch new brand deal opportunities. Push talent revenue beyond existing partnerships
  • Start mentoring incoming interns and trainees
  • Feed cultural observations into For You's content and research output
How I work

Rhythms, not adjectives.

I'd rather show you how I structure a week than tell you I'm "organized and detail-oriented."

Monday Weekly check-in with each talent in portfolio. Set the week's priorities. Tue–Thu Campaign execution, content reviews, partner calls, creative feedback. Friday Performance review. What shipped, what worked, what to change next week. Talent comms Response within 2 hours during business hours. Always. Reporting KPIs reviewed weekly, reported monthly. Budgets tracked in real time. Tools Google Workspace, Notion, Canva, Meta Suite, Klaviyo. Quick to learn new ones.
About Ian Bruning

Ian Bruning

Content strategist with a background in social media, brand building, influencer marketing, and storytelling. Good at the big idea and equally good at making sure it actually gets done. Has managed creative teams, developed content formats, and built communities around brands.

Lives with his partner in Amsterdam. Fluent in Dutch and English. Holds a diploma in Media Management and studied Marketing Communication at Saxion. Trained in AI applications for creative marketing.

Outside of work, active as a DJ in Amsterdam's electronic music scene. Understands what it's like to build a personal brand, manage a creative calendar, and deal with agencies from the talent side. tbki-dj.com

Curriculum Vitae
Work Experience
2024–2026Social & Influencer Marketeer
ILGM.com — Amsterdam
2023–2024Projectmanager Social Media
Social Vikingz — Hilversum
2023Content Moderator
TikTok — Amsterdam
2021–2022Hospitality Manager
Urban Gym Group (Trainmore) — Amsterdam
2020–2021Producer & Producer Assistant
Lukkien — Ede
2019Production Assistant, Editor & Content Editor
Talpa Media — Blaricum
2017Horeca Manager
Bar Beton — Utrecht
Education
2020–2021Marketing Communication
Saxion — Apeldoorn
2017–2020Media Management / Junior Producer Diploma
ROC Midden Nederland
2013–2017Mavo-TL Diploma
Edison College — Apeldoorn
2017Exchange Program
Dr. Frank J. Hayden Secondary School — Canada
Skills & Tools
Expertise
  • Content strategy & format development
  • Social media & influencer marketing
  • Project management & team coordination
  • Storytelling & brand identity
  • Copywriting (Dutch & English)
Tools
  • Canva
  • Meta Suite
  • Klaviyo
  • Notion
  • Google Workspace
Languages
  • Dutch — Native
  • English — Fluent
Training
2025AI in Creative Marketing
ILGM Internal Training — Amsterdam